Explanation on Google Ads Keyword match types
- Charmin Shah
- May 14, 2021
- 3 min read
Updated: Apr 10, 2023
Google Ads keyword match types are used to control when your ads show up in response to a user's search query. By choosing the right match type, you can reach the right audience and maximize the effectiveness of your ad campaign.
There used to be four different keyword match types in Google Ads:
“This is the default match type in Google Ads. Your ads will show up for search queries that contain variations of your keyword, such as synonyms, misspellings, and related terms.
For example, if your keyword is "running shoes," your ad might show up for a search query like "best shoes for running."
Broad Match Modifier
This match type allows you to specify which words in your keyword must be included in a search query for your ad to show. By adding a plus sign (+) before a word in your keyword, you can require that it appears in a user's search query.
For example, if your keyword is "+running +shoes," your ad will only show up for search queries that contain both the words "running" and "shoes."
This matchtype is no longer available in the Google ads now.
This match type allows you to specify a phrase that must appear in a user's search query for your ad to show. By putting your keyword in quotation marks, you can ensure that it appears in the exact same order and with the same words in a user's search query.
For example, if your keyword is "running shoes," your ad will show up for search queries like "best running shoes" or "running shoes for men."
This has changed the nature quite a bit in today's environment.
The updated phrase match simplifies match types by combining the control of phrase match, and the expanded reach of the discontinued broad match modifier. The new phrase matching behavior is more expansive than the former phrase match, and slightly more restrictive than the discontinued BMM.
For example, the phrase match keyword “moving services NYC to Boston” will continue to cover searches like “affordable moving services NYC to Boston.” It will also cover searches that traditionally only matched under BMM, such as “NYC corporate moving services to Boston.” For the updated phrase match, word order continues to affect matching behavior and ads won’t show for searches where the wording changes the meaning of the match (for example, people looking to move from “Boston to New York City”). Find more examples of updated phrase match here.
Note: Ads may show on searches that include the meaning of your keyword. The meaning of the keyword can be implied, and user searches can be a more specific form of the meaning.
This match type allows you to specify an exact keyword or phrase that must be included in a user's search query for your ad to show. By putting your keyword in brackets, you can ensure that it appears exactly as it is in a user's search query.
For example, if your keyword is "[running shoes]," your ad will only show up for search queries that include the exact phrase "running shoes."
Choosing the right match type depends on your campaign goals and the level of control you want over when your ads appear. Broad match will give you the widest reach, while exact match will give you the most control over when your ads show up. Using a combination of match types can help you achieve a balance between reach and control in your ad campaign.
Thank you for taking the time to read my blog.
I appreciate your interest and hope you found it helpful.
I would like to share courtesy with below websites and references.
Comentários